HyperFocus  Photo

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I can supply you with photos, that’s true. But I would say that’s not really what I do. I solve problems after identifying what needs to be accomplished to take your brand to the next level. My photos are a prescription. Each one is dialed in with purpose and intentionality. Some might look at this portfolio and see the many different genres covered, and think I have no niche, but the connecting thread that ties it all together is the deep intentionality that goes into the work. The style and aesthetics are variable, as I try to match them to the task at hand, in service to an end goal. This flexibility allows me to match your brand fluidly, but my uncompromising attention to detail is what preserves my own brand and integrity. 

Some photographers shoot exclusively with one brand, and I do prefer Nikon for my cameras, but when it comes to my lenses, my collection is curated. I choose them by how the images they produce feel. They do have specific jobs at specific focal ranges and specific apertures, as they are tools with specific functions, but I chose an old manual Zeiss macro lens for the specific ethereal quality it produces in its background blur. I chose my Nikon 35mm out of all the other 35mm options because of its photojournalistic sharpness and clarity. And when I look at a brand, I ask myself what your end goal is, and choose my tools accordingly, including the location, the lighting, the background, the time of day, the props, the framing… because its all in service of the mission. Coherence is the strategy, HyperFocus is the vehicle. 

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